CEOs rank World Water Week among ‘Most Valuable Platforms’ for decision makers

The latest Burson-Marsteller Most Valuable Platforms Study has named World Water Week as a ‘Most Valuable Platform Gaining Importance’. The study was conducted in partnership with research firm Penn Schoen Berland (PSB) and included a quantitative and qualitative survey of 300 vice presidents and above (“business decision-makers”) from large companies and mid-sized enterprises.

The study interviewed business decision-makers about the value and challenges of various platforms – specifically conferences and events, corporate awards and rankings, and digital and social channels. The research sought to identify which platforms are most relevant today, and which emerging platforms companies are gravitating toward to reach and influence stakeholders in the future. Based on these perceptions, nearly 25% of respondents identified World Water Week as a platform gaining importance. Read more on the study here.

World Water Week is a conference hosted by Stockholm International Water Institute (SIWI). The annual event takes place in Stockholm, Sweden. It has been the annual focal point for the globe’s water issues since 1991.

World Water Week provides a platform for over 300 collaborating organizations to convene events about water and development issues and connect with business leaders, policy makers, practitioners and academics from around the world. This year’s conference will take place from 27 August – 1 September. Learn more and register for this year’s conference at www.worldwaterweek.org.