2022: the year to elevate the value of water
“We must learn to more clearly see the water-related challenges around us and improve our understanding of the essential role water plays for overcoming some of the greatest development obstacles of our time. To put it simply: we must learn to value water. ”
Nature is no doubt at the heart of this equation
Let us start by renegotiating our entire relationship with the natural environment. We all have a duty to ensure that our activities do not have a negative impact. But it does not stop there. We must also work to restore and recover lost biodiversity and ecosystems. In realizing a more resilient future: we should work with, not against nature.
We should also see water as an opportunity for collaboration. All sectors of society must come together to bring about the lasting change our planet needs. As our most precious resource, water serves as a connector. Water can be a catalyst for rebuilt trust in one another; a shared water resource is primarily a ground for co-operation, not for conflict.
And to collaborate, we must communicate. You may have noticed that SIWI recently launched an updated visual identity and a new website. This new look is deeply rooted in our belief that communication is an essential part of achieving positive and lasting change. Effective communication can help build public awareness, ramp up pressure on decision-makers, and foster behavioural change that supports the sustainable development goals. This year’s Stockholm Water Prize laurate, Sandra Postel, has underlined this in her impressive work.
Our new visual identity is intended to highlight the importance and diversity of our work towards a more water-wise world. In the years to come, the world needs to significantly improve how water is understood, valued, and managed. To make this happen, we must communicate about water in a new way so that everyone understands how fundamental water management is for our future.
At SIWI we are determined to keep working, in 2022 and beyond, to achieve this. And we look forward to joining hands with all of you in this effort.