SIWI Reflections 2025: When engagement turns water conversations into change

What was the most meaningful thing you worked on in 2025?

My work highlight of 2025 was seeing the huge rise in engagement across World Water Week’s social media channels, especially on LinkedIn. Watching our content not just go out into the world but actually gain traction and amplify global water issues has been incredibly rewarding. It’s one thing to publish content; it’s another to see it resonate with people in different regions, contexts and languages. That resonance is what I find meaningful.

I also love to see the engagement during World Water Week itself. That’s when our audience takes over with their own stories, personal reflections and photos from on-site in Stockholm or wherever they’re tuning in from around the world. You really feel the energy of the community coming together. We spend all year planning and crafting content with the hope that it will connect, and then suddenly you see people using World Water Week as an opportunity to share experiences, celebrate insights and connect with others who care about water. That’s the magic for a Content and Social Media Manager!

Why did it matter — what difference did it make, or will it make?

This work matters because passive viewing doesn’t drive change. What actually makes a difference is when people engage, comment, share, challenge ideas and bring their own perspectives into the conversation. That rise in engagement in 2025 showed that our community isn’t just growing, it’s becoming more active, involved and invested.

A more engaged audience also strengthens the impact of the experts and organizations who participate in World Water Week. Their knowledge, insights and solutions can not only travel farther and reach new audiences, but they can also find people who are already looking to lean into water action. Knowing that my work helps create and nurture that kind of active online space is a big part of why my role feels meaningful.

What are you excited to take forward into 2026?

I’m really excited about the theme for World Water Week 2026, Water for People and Progress. I’m looking forward to learning more about it personally and exploring the space it opens up for more human-centered storytelling. It’s a theme with so much potential for impactful narratives. Storytelling is a potent tool, and it can help drive real change, so I’m always eager to push that further in our communications and marketing.

As one of our 2025 Water in Communications panellists, Tania Vachon, said: “Information alone cannot bring about long and lasting behavioural change. We need to speak to the heart.” That’s exactly what I hope to carry forward into the future.