Blog.Oct 05, 2018

World Water Week in the feed – facilitating world-wide engagement in the digital space

World Water Week 2018 attracted 3,600 on-site participants. Each year, we aim to share a digital experience of the Week, increasing accessibility and inviting more voices to join the discussions. In 2018, we reached more people than ever before.

World Water Week offers knowledge sharing, inspiration and collaboration. This year, several sessions were broadcasted, including Sofa interviews, the Opening and Closing plenary and prize ceremonies, resulting in over 70 livestream and over 41,000 views!

The Opening Plenary. Photo: Thomas Henrikson/SIWI. View all photos from the Week at our Flicker page, here.


We were able to engage the world in this exchange through social media and digital solutions, inviting thousands to join from afar. Check out our Vimeo channel for all videos!

To share important insights and enable conversations about the Week, outside of the Week, we encouraged the use of the hashtag #WWWeek. The hashtag was used nearly 50,000 times on Twitter during the Week, with a potential reach of 1 billion people on all social media platforms!

#WWWeek facilitated a wider participation to the sessions and topics at the Week, but some posts stood out more than others; you could see football player Nuri Şahin and the Hubble Telescope popping up in the feed!

View this post on Instagram

It’s #WorldWaterWeek! From our solar system to other star systems, Hubble has found evidence of water beyond Earth. Each day through Friday, learn about a different place where Hubble has observed water off our planet. In this artist’s depiction, Hubble found evidence of water-rich asteroids falling into the white dwarf GD 61, located 150 light-years from Earth. A stellar relic that burned out 200 million years ago, the white dwarf might've once had habitable planets orbiting it. For more information on Hubble, head to Credit: NASA, ESA, J. Farihi (University of Cambridge), B. Gänsicke (University of Warwick), and D. Koester (University of Kiel) #NASA #Hubble #space #science #astronomy #universe #telescope #cosmos #WWWeek #water #asteroids

A post shared by Hubble Space Telescope (@nasahubble) on

The WaterFront Daily is an integral part of the Week, sharing news, perspectives and recaps from each day of the Week. This year we had over 3,000 online readers following the Week in a newspaper format.


Read them all here:

SIWI is social across Facebook, Twitter, LinkedIn and Instagram, and during the Week we stepped up our game. This generated over 720,000 impressions (views) and over 13,000 engagements (comments, likes, retweets) of our social media posts. Thank you for being a part of that – see you in the feed next year!