Concept note.2025

Why water, why now? How water-smart strategies protect operations and drive growth

Water is fast becoming a defining business risk and a practical opportunity. Droughts, floods, and scarcity disrupt operations and supply chains. But companies that act now can turn these pressures into more stable operations with lower costs. SIWI’s new brief, Why Water, Why Now?, explains why businesses should lead on water today.

A town flooded
Photo credit: Pok Rie, Pexels

For many companies, water can feel like an invisible risk. It runs through supply chains, operations, and communities, often unnoticed until a drought, flood, or regulatory change makes it impossible to ignore. We also know it is not easy to address. Pressures from investors, customers, and regulators are increasing, while businesses are already managing complex sustainability agendas.

But one fact is becoming clear: water is not just a natural resource. It is a business risk — and also a competitive advantage. According to CDP, companies estimate the value of water-related business risks at USD 301 billion, five times greater than the cost of addressing them.